000			01513cam a2200313 a 4500
001			15799697
003			OSt
005			20210113101813.0
008			090701s2009 nyu b 001 0 eng
010			_a 2009024770
020			_a9781594202353
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHD9696.8.U64 _bG6623 2009
082	0	0	_a338.7/6102504 _222
100	1		_aAuletta, Ken.
245	1	0	_aGoogled : _bthe end of the world as we know it / _cKen Auletta.
260			_aNew York : _bPenguin Press, _c2009.
300			_axiv, 384 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. [339]-372) and index.
505	0		_aMessing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
610	2	0	_aGoogle (Firm)
650		0	_aInternet industry _zUnited States.
650		0	_aWeb search engines _zUnited States _xHistory.
650		0	_aInternet searching.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c435 _d435