Googled : the end of the world as we know it / Ken Auletta.

By: Material type: TextTextPublication details: New York : Penguin Press, 2009.Description: xiv, 384 p. ; 25 cmISBN:
  • 9781594202353
Subject(s): DDC classification:
  • 338.7/6102504 22
LOC classification:
  • HD9696.8.U64 G6623 2009
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Manhattan Area Technical College Library 338.7/6102504 (Browse shelf(Opens below)) Available 20170492

Includes bibliographical references (p. [339]-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

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