TY - BOOK AU - Hollander,Barbara Gottfried TI - The next big thing: developing your digital business idea T2 - Digital entrepreneurship in the age of apps, the web, and mobile devices SN - 9781448869268 (library binding) AV - HD9696.8.A2 H65 2013 U1 - 004.068 23 PY - 2013/// CY - New York PB - Rosen Pub. KW - Internet industry KW - Electronic commerce KW - Entrepreneurship KW - New products KW - New business enterprises N1 - Includes bibliographical references and index; Develop the concept -- Define the digital product -- Evaluate the market -- Write a business plan -- Business structures and protecting intellectual property rights ER -