The next big thing : developing your digital business idea /
Barbara Gottfried Hollander.
- 1st ed.
- New York : Rosen Pub., c2013.
- 64 p. ; col. ill. ; 24 cm.
- Digital entrepreneurship in the age of apps, the web, and mobile devices .
Includes bibliographical references and index.
Develop the concept -- Define the digital product -- Evaluate the market -- Write a business plan -- Business structures and protecting intellectual property rights.