Hollander, Barbara Gottfried, 1970-

The next big thing : developing your digital business idea / Barbara Gottfried Hollander. - 1st ed. - New York : Rosen Pub., c2013. - 64 p. ; col. ill. ; 24 cm. - Digital entrepreneurship in the age of apps, the web, and mobile devices .

Includes bibliographical references and index.

Develop the concept -- Define the digital product -- Evaluate the market -- Write a business plan -- Business structures and protecting intellectual property rights.

9781448869268 (library binding) 9781448869312 (pbk) 9781448869718 (6pack)

2012003029


Internet industry.
Electronic commerce.
Entrepreneurship.
New products.
New business enterprises.

HD9696.8.A2 / H65 2013

004.068