TY - BOOK AU - Losse,Katherine TI - The boy kings: a journey into the heart of the social network SN - 9781451668254 AV - HM743.F33 L67 2012 U1 - 006.7/54/092 23 PY - 2012/// CY - New York PB - Free Press KW - Zuckerberg, Mark, KW - Losse, Katherine. KW - Facebook (Firm) KW - Employees KW - Facebook (Electronic resource) KW - Online social networks KW - Social media KW - Social networks N1 - Welcome to The Facebook -- In Hack We Trust -- Pirates of the Rivieria -- Within the Mile -- Video Nation -- The Mirage -- I'd Rather Be Conquering -- The <3 Economy -- The King Stays the King N2 - This book takes us for the first time into the heart of the fast growing information empire of Facebook, inviting us to high level meetings with Mark Zuckerberg; lifting the veil on long nights of relentless hacking and trolling; taking us behind the scenes of raucous company parties; and introducing us to the personalities, values, and secret ambitions of the floppy haired boy wonders who are redefining the way we live, love, and work. By revealing here what is really driving both the business and the culture of the social network, the author answers the biggest question of all: What kind of world is Facebook trying to build, and is it the world we want to live in? UR - http://www.loc.gov/catdir/enhancements/fy1308/2011279868-b.html UR - http://www.loc.gov/catdir/enhancements/fy1308/2011279868-d.html ER -