The next big thing : developing your digital business idea / Barbara Gottfried Hollander.

By: Material type: TextTextSeries: Digital entrepreneurship in the age of apps, the web, and mobile devicesPublication details: New York : Rosen Pub., c2013.Edition: 1st edDescription: 64 p. ; col. ill. ; 24 cmISBN:
  • 9781448869268 (library binding)
  • 9781448869312 (pbk)
  • 9781448869718 (6pack)
Subject(s): DDC classification:
  • 004.068 23
LOC classification:
  • HD9696.8.A2 H65 2013
Contents:
Develop the concept -- Define the digital product -- Evaluate the market -- Write a business plan -- Business structures and protecting intellectual property rights.
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Includes bibliographical references and index.

Develop the concept -- Define the digital product -- Evaluate the market -- Write a business plan -- Business structures and protecting intellectual property rights.

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