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American icon : Alan Mulally and the fight to save Ford Motor Company / by Bryce G. Hoffman.

By:

Hoffman, Bryce G

Material type: Text

TextPublication details: New York : Crown Business, c2012.Description: x, 422 p., [8] p. of plates : ill. ; 25 cmISBN:

9780307886057
9780307886071 (ebook)

Subject(s):

DDC classification:

338.7/629222092 23

LOC classification:

HD9710.U54 F636 2012

Summary: At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Manhattan Area Technical College Library	338.7/629222092 (Browse shelf(Opens below))	Available		20170456

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Includes bibliographical references (p. [410]-411) and index.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

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